design & creative direction
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UP events

︎ Playful re-branding meets outdoor activities.

Local Amsterdam events company was ready for a totally new look: new name, new visual identity, new everything!

After deriving their brand DNA, I focused on visualising the uplifting energy one feels when visiting UP. That resulted in an especially versatile and modular mark, which forms the basis for a playful graphic language of icons, emojis, viewfinders and many more.

Client: UP Events
Agency: OY︎
Role: Art Director & Designer
This project was realised
in collaboration with
Joshua Noon.