UP events
︎ Playful re-branding meets outdoor activities.
Local Amsterdam events company
was ready for a totally new look: new name, new visual identity,
new everything!
After deriving their brand DNA, I focused on visualising the uplifting energy one feels when visiting UP. That resulted in an especially versatile and modular mark, which forms the basis for a playful graphic language of icons, emojis, viewfinders and many more.
After deriving their brand DNA, I focused on visualising the uplifting energy one feels when visiting UP. That resulted in an especially versatile and modular mark, which forms the basis for a playful graphic language of icons, emojis, viewfinders and many more.
Client: UP Events
Agency: OY︎
Role: Art Director & Designer
~
This project was realised
in collaboration with
Joshua Noon.
Agency: OY︎
Role: Art Director & Designer
~
This project was realised
in collaboration with
Joshua Noon.
