The University of Fast
︎ Creating an anime to launch a running shoe.
To launch the new Adizero PRO, we created a mysterious Anime-style trailer (and teasers) that foretold the launch of the University of Fast. We intentionally kept the trailer vague, implying the launch of a film, or a shoe, or something.
We then revealed that both the Japanese sage/shoemaker and secret weapon - the shoe - were in fact real. (There was initially a much deeper, intricate launch/PR plan, but in classic client-esque madhousery, it fell apart at the eleventh hour. If we meet in person, we’d be happy to talk about it.)
Regardless, after the successful reveal, we then launched a suite of Insta polls / competitions / film posters and more content, all tying into our University of Fast concept.
We then revealed that both the Japanese sage/shoemaker and secret weapon - the shoe - were in fact real. (There was initially a much deeper, intricate launch/PR plan, but in classic client-esque madhousery, it fell apart at the eleventh hour. If we meet in person, we’d be happy to talk about it.)
Regardless, after the successful reveal, we then launched a suite of Insta polls / competitions / film posters and more content, all tying into our University of Fast concept.
Client: Adidas
Agency: STUDIO LORE︎
Role: Art Director
~
This project was realised
in collaboration with
Rowan Bancroft &
James Yeats Smith.
Agency: STUDIO LORE︎
Role: Art Director
~
This project was realised
in collaboration with
Rowan Bancroft &
James Yeats Smith.
THE UNIVERSITY OF FAST: ANIME TRAILER
FROM ANIME FICTION TO FACT:
MR. OMORI & ADIZERO PRO SHOE REVEAL
MR. OMORI & ADIZERO PRO SHOE REVEAL
INSTAGRAM POLLS
INSTAGRAM POLLS
PRODUCT ILLUSTRATIONS
