SONOS Playbase
︎ A glorious retail window & in-store experience zone.
SONOS Europe needed a glorious retail window & in-store experience zone for the launch of their
new product: the SONOS Playbase.
Exploring the global SONOS directive of Wake up the Silent Home, we sought to find ways to ‘wake up’ our retail window without using sound, finding our answers in monochrome sound visualisations.
Exploring the global SONOS directive of Wake up the Silent Home, we sought to find ways to ‘wake up’ our retail window without using sound, finding our answers in monochrome sound visualisations.
Creative Direction:
Ioanna Kyrtatou
Tania Shoukair
Lead Retail & Production:
oy creative studio
Ioanna Kyrtatou
Tania Shoukair
Lead Retail & Production:
oy creative studio
Staying true to the visual story, the in-store experience
zone is an inverse of the window. The fully white interior is ‘woken up’ by black SONOS
products and the back wall illustrates the sound ripplesin black.