studio_ink_work
creative direction & design
work   info   collabs

SONOS Playbase

︎ A glorious retail window & in-store experience zone.


SONOS Europe needed a glorious retail window & in-store experience zone for the launch of their new product: the SONOS Playbase.

Exploring the global SONOS directive of Wake up the Silent Home, we sought to find ways to ‘wake up’ our retail window without using sound, finding our answers in monochrome sound visualisations.


Client Name:
SONOS Europe︎

Client Location:
Across Europe

Services:

Creative Direction
Retail
3D

Creative Direction:
Ioanna Kyrtatou
Tania Shoukair

Lead Retail & Production:
oy creative studio



Staying true to the visual story, the in-store experience zone is an inverse of the window. The fully white interior is ‘woken up’ by black SONOS products and the back wall illustrates the sound ripplesin black.


Mark