creative direction & design
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︎ Creating offline experiences worthy of being shared online.

At a bigger circle, Friday Sessions was the classic end of week jam: get together, pop open a couple’a drinks & spend time sharing inspiration between colleagues. But for ADNIGHT, Amsterdam's annual creative agency open door night, we wanted to make it bigger & better.

Rather than simply hosting a party, we curated a full evening experience. By stepping through our door, visitors would enter world where the cool Amsterdam ADNIGHT culture met ABC's digital agency style, showcasing our interpretation of the latest social media trends.

Client Name:
a bigger circle︎
Client Location:
Amsterdam, NL

Creative Direction
Event Curation

Creative Direction:
Ioanna Kyrtatou
Mark Visbeek

Lead Production:
Lars Muselaers

Lead Animation:
Black Childish

Risograph Prints:

VR Portrait Illustration:
Loutje Hoekstra
The office floor was stripped of everything but our desks & Mac screens. Alluding to the feel of an Apple Store, each employee’s desk featured a personalised animation in the visual style of the agency.

This allowed people to casually walk around and familiarise themselves with the employees and their work, without forcing them to sit through a presentation of a sales deck. Instead, our talks were interactive and inspiring on various social media & innovation topics.
When entering the building, visitors were required to take a short elevator ride to get to the space, inside which was a curated instagrammable experience. Surrounded by post-its in differently marked areas such as: Doodling, a Storytelling line, Caption This sketches and of course, an Elevator Pitch.

People were encouraged to leave their details behind, with the incentive of the best post-it idea winning a chance at interning at a bigger circle.
Our giveaways were both physical and digital: from risographed posters to getting your own one-line VR portrait by artist Loutje Hoekstra.

Our riso prints were created in a variety of colourful combinations, handed out to every visitor that was quick enough to grab them!

The VR portraits were shared via our Instagram channel so as to create a city-wide trending topic. Indeed, as the night progressed the re-posts created such an online buzz, that people changed their ADNIGHT plans so that they can drop by our offices!